Telemundo Signs Deals with Digital Platforms

MIAMI: Telemundo Internacional has closed deals in a number of territories for its programming to broadcast on IPTV, mobile, VOD and DVD, among other platforms.

In Spain, Telemundo inked agreements with Orange and ONO for Beautiful, but Unlucky for subscribers of the transactional video-on-demand platform (TVOD). In Mexico, Telemundo’s content is being distributed through microsites on esmas.com and also through mobile campaigns. The microsite for Without Breasts There is No Paradise accounts for 50 percent of the total online traffic of all Telemundo properties in Televisa’s Interactive Media. The telenovela is also being promoted through a mobile campaign called “Perfect Breasts,” in which subscribers pay a fee for wallpapers, previews and advice for women on how to take care of their breasts. In the Dominican Republic and Peru, Falling Angel and Beautiful, but Unlucky’s content is being monetized through recurring SMS subscriptions, which allow subscribers to receive text messages with trivia, gossip and recaps of the telenovelas.

Luis Daniel Capriles, the VP of sales for international digital media, commented, “Telemundo Internacional’s digital-media distribution is strongly growing. Currently, we are monetizing content over VOD, web TV and mobile platforms in top countries around the world. Through the distribution of digital media we promote through various platforms our telenovelas airing on free TV, and in some cases such as the ‘Perfect Breasts’ campaign we can create social awareness which is part of our responsibility as a corporation.”