Telemundo Internacional Scores Latin American Mobile Deal

MIAMI, August 29: Telemundo Internacional is partnering with Up-Mobile Corp. to roll out
mobile content based on some of its most popular novelas in six Latin American
markets.

Countries included in the deal are Mexico, Colombia,
Ecuador, Panama, Venezuela and Puerto Rico, with Nicaragua, El Salvador and Guatemala set to be
soon added to the terms of the agreement. Content made available will include
wallpapers, ring tones, games and short video clips.

“This is the first step in a huge project that will later on
be expanded thanks to new agreements throughout the world, in those locations
where our productions have great success on TV,” said Luis Daniel Capriles, the international VP for the digital media
department at Telemundo Internacional. “We’ll adapt distribution strategies via
mobile platforms individually for each territory, according to the contents
being aired, the available technology and the captive audience.”