Telemundo, Ford in Deal for Branded Mini-Series

MIAMI, July 1: Telemundo
Communications Group is teaming up with automotive giant Ford to launch Amores
de luna, a branded multiplatform
ad campaign that will rollout as a mini-series on July 7.

Amores de luna will feature Ford’s newest cross-over vehicle,
Flex, integrated into scenes throughout the series. In addition, a customized
microsite will feature a splash page with a “Meet the Flex” section for users
to explore the features of the new vehicle.

The series centers on a
beautiful woman who seems to have it all—a good marriage, two great
children and a stable job—but has not pursued her lifelong dream of
becoming a writer. When a handsome young author becomes her mentor, her
marriage is put on the line. Viewers will determine her fate by selecting the
final episode. Amores de luna will
air on Telemundo’s KVEA-Los Angeles, WNJU-New York and WSCV-Miami.

“The production and launch
of Amores de luna with Ford
featuring its newest vehicle, Flex, is a prime example of the unique and
innovative integrated advertising solutions that only Telemundo can offer our
valued clients and partners as a result of our strategic customized solution
sales strategy,” said Jacqueline Hernandez, the COO of Telemundo. “Such
customization provides our partners the flexibility and access needed to reach
their target consumer.”

"This program brings
together facets that we are confident will engage consumers—an alluring
novela story, unique Ford Flex product integration and multiple communication
touch points," added David Rodriguez, Ford’s multicultural marketing
manager. "The ability to connect with consumers via this unique platform
matrix with Telemundo will help us introduce the Ford Flex cross-over in a
compelling and truly culturally relevant manner."

—By Kristin
Brzoznowski