Telemundo Enters Partnership with AuditionBooth

MIAMI: Telemundo Communications Group has struck up a partnership with AuditionBooth, a new casting website launched by Paula Abdul.

The partnership kicks off January 2011. Abdul, a singer and dancer who previously occupied a judges seat on American Idol, announced the launch of the online casting service yesterday. Through the site, people can record and upload an audition from anywhere, to be sent to the site’s casting partners. Anyone interested in uploading an audition for Telemundo and mun2 will be driven to the network’s microsite. An audition host will then conduct a virtual interview which on-air hopefuls will record with their computer’s webcam; recorded entries can be reviewed and re-recorded before they are submitted. After auditions have been uploaded, Telemundo will use AuditionBooth technology to filter applicants by gender, location or content gathered during the audition process. Applicants can then choose to receive automatic electronic notification when their audition is being viewed.

“AuditionBooth provides an innovative way to connect with the full spectrum of U.S. Hispanics to find new, fresh faces to star as talent across Telemundo’s multiple platform content,” commented Peter Blacker, the executive VP of digital media and emerging businesses at Telemundo. “Recognizing U.S. Hispanics’ passion for digital media, we feel that this new online audition product is the perfect place for Telemundo and mun2 to connect with the media stars of tomorrow.”

“Telemundo is the gold-standard for Hispanic programming,” said Abdul, AuditionBooth co-founder. “This partnership, and their involvement with our company, further enhances and illustrates the quality of services that we intend to provide for our users. We have a very clear vision—to provide high-quality opportunities for talent discovery – and this partnership does just that.”

“Our partnership with Telemundo provides exciting opportunities for the plugged-in Latino demographic and proves AuditionBooth’s position as a powerful new tool to help the network efficiently identify fresh talent and broaden its reach,” added Frank E. Celli, AuditionBooth’s chairman and president.