Telefe Strikes Asian Deals on Pells

BUENOS AIRES: Telefe International has licensed its hit romantic comedy series The Successful Mr. and Mrs Pells to GMA Network in the Philippines and to VBC in Vietnam.

The show will launch in the two key Southeast Asian markets this September. Meanwhile, the format is under development in Malaysia, and negotiations are under way for the series to air in Japan next year. Telefe has licensed the popular show to more than 20 countries, including across Latin America and Central and Eastern Europe. The format has been adapted in Chile and Ecuador and is in development in Mexico, Poland, Russia, Colombia, Greece, Turkey, the U.S. and Spain, among others.

The Asian deals on The Successful Mr. & Mrs. Pells follow a raft of agreements for Telefe in Asia, including Disney Channel picking up Trick or Treat with the Magic Hands for China, Taiwan, India and Hong Kong, as well as Korea and Japan. And local versions of Wild Angel and The Roldans are in pre-production in Indonesia.