Telefe Sets Up Business Development Division

BUENOS AIRES: Telefe International has created a new business development division, to focus on increasing its product portfolio, with an eye toward new platforms and creating strategic alliances and co-productions.

Sales executive Guillermo Borensztein will lead the new division, reporting directly to Fernando Varela, international business director.

“The creation of this new division is due to a need from Telefe International to increase business within the new context of the international market, especially considering the many competitors, economic/financial crisis and technological advances,” said Varela. “The international business division reorganizes in order to maintain and increase current leadership in a highly competitive market. The growth and consolidation of Telefe International in the industry has made us reorganize our structure, thus helping us consolidate in such a changing market.”