Telefe & Miditech Enter Partnership

BUENOS AIRES: Telefe International has signed a deal for Miditech to be the exclusive sales agent for its series and formats in India.

Telefe’s catalogue has telenovelas, series, magazine shows, comedies, entertainment programs, documentaries and movies. Miditech will distribute the Telefe titles in India, adding to its client roster that already includes Turner, News Corp., the BBC, Zee Network, Viacom18 and others.

Miditech’s head of development, Nivedith Alva, said “This agreement allows us at Miditech to bring to India the best of South American television, both scripted and non-scripted. We look forward to the potential of the Telefe catalogue in India.”

"A significant announcement that we have to make is our new deal with Miditech, which will represent exclusively our catalogue in a territory as huge and as important as India, something that we believe will be potentially very beneficial to Telefe’s strategy for Asia in order to promote our formats and also improve our position. This is the reason for what we trust in a serious, experienced and well-renowned partner like Miditech," added Fernando Varela, the international business director at Telefe.