Teenangels

TV Kids
Weekly, October 9, 2007

ORIGIN: This program is based on an original
idea from Cris Morena.

CREATOR: Cris Morena

DISTRIBUTOR:
Telefe International
distributes the series in its original version and as a format.

TV SHOW: Teenangels is a family comedy aimed at kids and
teens. This year the series will have a total of 165 one-hour episodes. The
telenovela follows the story of a group of orphans who are obligated to steal
for two powerful characters until Cielo and Nicolás come into their lives. She
is a dancer and he is an adventurous archeologist, and together they’ll give
the children the opportunity to believe in happiness again. Cielo will put a
music band together with them called TeenAngels while Nicolás will involve them
in his archeological investigations in search of the Island of Happy Children.

PRODUCERS: Cris Morena Group and RGB Entertainment

COMMISSIONING
BROADCASTER: The
series made its debut on March 21 on Telefe in Argentina and airs Monday
through Friday.

TV SALES: Ecuador, Uruguay, Bolivia, El Salvador,
Guatemala and Panama. It also airs on Jetix Latin America and will soon be
available in Spain and Israel through Nickelodeon. Telefe is in advanced
negotiations with Televisa in Mexico for the format rights.

LICENSEES: Cris Morena Group, together with RGB
Entertainment, manages the licensing rights. In Argentina, there are more than
300 licensed products, including a magazine by Editorial Atlántida, bicycles by
Giuliani, action figures by Panini, CDs by Sony BMG, DVDs with the band’s
choreography by Editorial Vértice, cosmetics by Ferpamar, school supplies by
The Folders, watches by Prospace and toys by Ditoys, among others.

OTHER
PRODUCTS: The Teenangels soundtrack, under the Sony BMG label,
went on sale April 17 in Argentina and quickly attained platinum status with
over 60,000 units sold. The CD includes 16 tracks by the cast of the series.
The songs Voy por más,
Dos ojos and Te
amaré por siempre are
among the most played songs on the radio. The videos also rotate on channels
such as MTV.

In June, the
cast of Teenangels
debuted in a musical written, produced and directed by Cris Morena at the
Teatro Gran Rex in Buenos Aires. More than 150,000 people saw the show over the
course of 50 performances.

The magazine,
published by Editorial Atlántida, has a circulation of more than 40,000 copies
per month and it offers content based on the television show and interviews
with the actors, among other features. The DVD includes music videos as well as
the stage presentation performed at Teatro Gran Rex.

STRATEGY
FOR ROLLOUT: The
strategy for rolling out products starts with having the show on the air in
each market. The company will then visit the major manufacturers, distributors
and importers in each country and, in general, will start rolling out products
two to three months after the television debut. Licensees are selected based on
their experience, sales plans, manufacturing and distribution capacity, and the
possibility of extending licenses in each category into neighboring markets.

In countries
where the original series is sold, Cris Morena and RGB Entertainment manage the
licensing and merchandising programs, while in territories where the format is
sold, each broadcaster is in charge of licensing.