Tag: SVOD

The average U.S. internet home spends about $63 per month on SVOD services, down from $90 in 2021.

Global SVOD revenues are projected to increase by an average of 13.3 percent per year over the next eight years, according to a new report from MIDiA Research, partly driven by consumers 55-plus, but engaging with younger audiences via ad-supported tiers is key for the sector's continued growth.

U.S. internet homes are now viewing 43.5 hours of video per week across all devices.

In the third quarter, revenues from streaming services will overtake pay-TV subs revenues in the U.S.

The premium VOD sector in South Korea showed robust growth in Q3, per new Media Partners Asia (MPA) data, with the addition of 716,000 net new SVOD subs to reach a total of 19 million.

Among streaming services, Netflix and Prime Video have the longest subscriber lifetimes, with an average duration of more than four years each, according to new Parks Associates data.

Kantar's Q3 Entertainment on Demand (EoD) data covering the U.S., U.K., Australia, Germany, Spain and France reveals strong subs growth for Disney+, Paramount+, Apple TV+ and Netflix, which has maintained its dominance despite increased competition.

The big six global SVOD platforms will invest $42 billion in original and acquired content this year, a 7 percent gain—as compared with the 24 percent growth recorded last year—according to a new Ampere Analysis study.

Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD and SVOD revenues of $20 billion by 2029, up from $6 billion in 2023, per new figures from Digital TV Research.

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.