WORLD SCREEN
NPAW: Three-Quarters of SVODs to Introduce Ads by 2025
According to a new global B2B industry survey by NPAW, 76 percent of subscription-based video-on-demand companies plan to introduce ads in the next two years.
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Streamers’ Daily Engagement Slips Amid Market Fragmentation
The latest edition of NPAW's Video Streaming Industry Report reveals that daily consumption on individual streaming services continues to slip as consumers find themselves using an increasing number of platforms to access content.
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NPAW: World Cup Delivers “Big Surge” for Streaming Services
Despite a somewhat slow start in terms of viewership numbers compared with the previous World Cup, Qatar 2022 has brought about a spike in usage for providers with streaming rights, according to NPAW.
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