Saturday, December 21, 2024

Tag: MIDiA Research

“Silver Streamers” to Help Drive SVOD Revenue Gains

May 31, 2024

Global SVOD revenues are projected to increase by an average of 13.3 percent per year over the next eight years, according to a new report from MIDiA Research, partly driven by consumers 55-plus, but engaging with younger audiences via ad-supported tiers is key for the sector's continued growth.