Tag: Media Consumption Forecasts

The average person will spend 479 minutes a day consuming media this year, a 12 percent increase since 2011, with that number expected to rise to 492 minutes in 2020, Zenith says.

Internet technology may have significantly impacted media consumption trends over the last decade, but the pace of change is slowing, Zenith says.

Zenith’s Media Consumption Forecasts report finds that mobile internet consumption is now growing at the expense of all other media, including TV, which still dominates despite recent declines. The amount of time people around the world devote to using mobile internet is forecast to increase by 27.7 percent this year, driving a 1.4-percent increase in overall media consumption.