Tag: Jon Giegengack

Sports fans in the U.S. are as likely to watch live games on streamers as they are on broadcast or cable networks.

Consumers between the ages of 13 and 24 spend about 21 percent of their screen time on non-premium online video, namely YouTube and TikTok, with just 16 percent on traditional TV content, according to Hub Entertainment Research’s annual Video Redefined survey.

Viewers are open to using streaming platforms for coverage of their favorite sporting events.