WORLD SCREEN
MIPTV Video Highlight: HBO Max’s Johannes Larcher
Johannes Larcher, the head of HBO Max International, delivered a keynote at MIPTV and sat down for a one-on-one conversation with World Screen’s Anna Carugati.
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Johannes Larcher on HBO Max’s Global Strategy
Johannes Larcher, the head of HBO Max International, outlined the streamer’s expansion and content strategies at MIPTV today before sitting down for a keynote conversation with World Screen’s Anna Carugati.
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HBO Max International’s Johannes Larcher Joins MIPTV Roster
Johannes Larcher, head of HBO Max International, is to deliver a keynote address on the second day of MIPTV.
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HBO Max International’s Johannes Larcher
The head of HBO Max International on HBO Max's focus on continuing to improve its service, determining the best pricing models for each territory and coming up with innovative marketing.
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HBO Max Begins Global Expansion
The arrival of HBO Max in 39 territories in Latin America and the Caribbean marks the kickoff of the global expansion of the WarnerMedia-owned service.
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Johannes Larcher Named Head of HBO Max International
WarnerMedia has appointed Johannes Larcher, currently the managing director of digital at MBC Group, as head of HBO Max International, set to join the company in August.
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