Tag: James McDonald

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion.

Global advertising expenditure is expected to top $1 trillion this year, a 10.7 percent rise.

Advertising expenditure in the U.K. rose by 13.5 percent in the first half to reach £19.6 billion.

Advertising revenues in the U.K. are forecast to rise by 9.2 percent in the second quarter.