Tag: Hyphenate Media Group

Advertising woes, the conflict in Israel and Gaza, inflation and escalating production costs may have everyone on edge, but the mood in Cannes was less “the sky is falling” and more, as Lucy Smith, the market’s director, said at a closing press conference, “from challenges come opportunities,” as demonstrated by the plethora of keynotes and news throughout the week.

Cris Abrego and Eva Longoria have formed a new media holding company and content studio, Hyphenate Media Group, which will invest in creator-led enterprises as well as develop and produce its own slate of original programming.