Tag: Hub Entertainment Research

Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub’s new “TV Advertising: Fact vs. Fiction” survey.

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.

Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzzworthy shows, even as streaming continues to dominate viewing habits.

The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as "must-haves," according to Hub Entertainment Research's Battle Royale consumer survey.