Tag Archives: Hub Entertainment Research

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.

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Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."

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More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

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The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzzworthy shows, even as streaming continues to dominate viewing habits.

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The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as "must-haves," according to Hub Entertainment Research's Battle Royale consumer survey. 

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