WORLD SCREEN
GroupM Improves Forecast for TV Ad Market
The television advertising market is forecast to grow by 11.7 percent in 2021, according to the latest figures from GroupM, though the industry is not expected to fully rebound until 2023.
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GroupM’s Motion Content Group Sets Positive Impact Production Fund
GroupM’s Motion Content Group has set up a new funding initiative to support projects that inspire positive change in areas such as diversity, equity, inclusion and sustainability.
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GroupM Revises Ad Forecasts
GroupM is now projecting global advertising revenues to be up by 19 percent this year, a "significant upward revision" of its December forecasts.
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GroupM Upgrades 2020, 2021 Forecasts
Global ad revenues will be down by 5.8 percent this year, GroupM projects in its latest This Year, Next Year report, an improvement on the June forecast of an 11.9 percent drop in 2020.
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GroupM: Global Ad Revenues to Fall 9.9 Percent in 2020
New forecasts from GroupM project that global advertising revenues will fall 9.9 percent this year.
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GroupM’s Irwin Gotlieb Resigns as Global Chairman
Irwin Gotlieb is stepping down as global chairman of GroupM as he moves into a senior advisory position with WPP.
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GroupM Unveils Motion Content Group
GroupM has established Motion Content Group, a new global content investment and rights management outfit.
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GroupM Agency Ties Up with Corbis’s Branded Entertainment Network
LOS ANGELES/NEW YORK/LONDON: ESP Properties, part of WPP's GroupM, has entered into a strategic partnership with Corbis Entertainment's Branded Entertainment Network (BEN).
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