Tag: Global Entertainment and Media Outlook

World Screen takes a deep dive into PwC’s latest Global Entertainment and Media Outlook, which argues that being “consumer-obsessed” will be imperative as the sector’s growth plateaus. Companies angling for a bigger slice of global entertainment and media (E&M) revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must “focus more intensely” on user experiences, says PwC.

In its latest five-year outlook, PwC states that companies angling for a bigger slice of global entertainment and media revenues—set to rise from $1.8 trillion in 2016 to $2.2 trillion in 2021—must "focus more intensely" on user experiences.

Key findings in PwC’s latest five-year outlook on entertainment and media revenues, which points to “unprecedented challenges” for companies in this changing landscape, include internet advertising overtaking broadcast in the U.S. for the first time next year and China becoming the world’s box-office leader.