Tag: Digital i

Average daily usage of Netflix, Disney+ and Prime Video gained ground in 2025, per Digital i’s latest Streaming in Flux: 2025 in Review report.

New research from Digital i shows that micro-drama consumption on YouTube is driven by women aged 35-plus, with significant under-viewing from men in all age groups.

According to new analysis of light-viewer behavior across Netflix, Disney+, Prime Video and HBO Max in the U.S. and Europe, Digital i reports that “low-friction” content, including known franchises, serves as a subscription stabilizer for infrequent viewers at high risk of churn.

According to new research from Digital i, global usage of ad-supported subscription tiers increased across Netflix, Disney+ and HBO Max between Q4 2024 and Q3 2025, with the highest growth in adoption on Netflix.

A new study from Digital i has recorded a 32 percent gain in viewership on Netflix's ad-supported tier in the U.K., France, Italy, Germany and Spain.