Tag: Connected TV Festival

Mansha Daswani recaps some of the major themes to emerge out of World Screen's inaugural Connected TV Festival.

To explore successful YouTube channels and CTV apps, the Connected TV Festival today featured the insights from VA Media’s Mark Ashbridge, pocket.watch’s Brian C. Janes and Future Today’s Soma Sengupta.

The inaugural edition of the Connected TV Festival wrapped today with Batyr Aidarkhan giving viewers insights on how Kedoo Entertainment is producing digital-native content for AVOD platforms and leveraging data analytics.

Maria Rua Aguete, leader of the media and entertainment team at research firm Omdia, delivered a data-packed presentation on CTV advertising projections and the shoppable TV opportunity as the Connected TV Festival continued today.

Rupinder Downie, content solutions leader at Channel 4, joined the CTV Festival with Joe Churchill, digital commissioning editor at the pioneering public-service broadcaster, to discuss successful advertiser-funded content initiatives on linear and social video.

Henrik Pabst, the head of content at ProSiebenSat.1 Media, told CTV Festival viewers about how the German media group is evolving its strategies for reaching audiences and advertisers in a keynote Q&A with World Screen’s Mansha Daswani today.

Ross Appleton, VP and general manager for the U.K. at Tubi, spoke at the Connected TV Festival today about driving usage and advertiser gains for the AVOD platform as it nears its first anniversary in the competitive British landscape.

Day one of the Connected TV Festival wrapped with an insightful conversation with Brian Toombs, the head of Roku Brand Studio, about how the company is using its significant reach to scale its options for advertisers.

On the heels of her appointment to lead ZDF Studios’ B2C department, Linette Zaulich weighed in on AVOD licensing opportunities, YouTube engagement and FAST channel rollouts as the CTV Festival continued today.

Samsung Ads’ Bérangère Degni-Rezé joined the CTV Festival today to discuss how the company is scaling its relationship with advertising partners as Samsung TV Plus builds its usage base across Europe.