Tag Archives: Advertising Expenditure Forecasts

The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.

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Zenith forecasts that global adspend will drop by 9.1 percent this year due to the coronavirus, with the global pandemic also accelerating the shift toward digital advertising.

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New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

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Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

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Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.

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Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.

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