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Tag: Advertising Expenditure Forecasts

Internet to Boost Global Adspend in 2019

March 25, 2019

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

Zenith Projects Steady Ad Spend Gains

March 27, 2017

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.