The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.
Read More »Global Adspend to Drop 9.1 Percent in 2020
Zenith forecasts that global adspend will drop by 9.1 percent this year due to the coronavirus, with the global pandemic also accelerating the shift toward digital advertising.
Read More »Zenith: Global Adspend Growth Steady for 2020
New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.
Read More »Internet to Boost Global Adspend in 2019
Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.
Read More »Zenith: Mobile Ups Share of Ad Market
Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.
Read More »Zenith Projects Steady Ad Spend Gains
Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.
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