Swatch, MTV Europe Team Up for User-Generated Series

LONDON/BIEL, May 16: MTV Europe and Swiss watch manufacturer
Swatch have partnered for the user-generated viewer-led series MTV’s Best.
Show. Ever., which offers viewers the
opportunity to showcase unusual and impressive talents.

The series, which launches on July 14 and runs through to
mid-October, will broadcast for 12 weeks across MTV channels in Europe. MTV’s
Best. Show. Ever. represents Swatch’s first
pan-European multiplatform partnership with MTV. The TV series will be comprised
of 12 5-minute episodes created exclusively from submitted viewer footage.
Viewers can submit their performance clips to the show’s dedicated website, and
MTV will then highlight the best, worst and weirdest entries on the TV series
and on the website. The clips showcase skills such as beat boxing and break
dancing.

Promotions for the series will appear on-air and on MTV’s
broadband network, MTV Overdrive, as well as regional websites. In keeping with
the user-generated style of the show, all of the presenters for MTV’s Best.
Show. Ever. will also be exclusively chosen
from submitted viewer footage to the website. In addition, MTV and Swatch are
also initiating a competition where viewers will be asked to film themselves
bouncing a ping-pong ball into a glass. The viewer whose entry features the
quickest, most creative, fun and inspiring method will win a trip to one of
MTV’s international award events.

“Swatch is known throughout the world as a stylish, fun,
irreverent brand,” said Melisa Quiñoy, the executive VP for Europe at Viacom
Brand Solutions International. “The unique nature of MTV’s Best. Show. Ever. further extends their brand ethos while creating an
opportunity for Swatch to reach and resonate with MTV’s core youth audience in
a completely new and exciting way.”