Suzy’s Zoo Scores at Retail in Japan

SAN DIEGO: Suzy Zoo Studios’ range of licensed items in the Japanese department stores Plazastyle and Cuddlesome have become a well-established hit with young women.

Plazastyle, which has more than 180 retail outlets and smaller boutiques, carries apparel, social-expression categories, purses, plush, keychains, quality ceramics, books and more. While in Japan it is the 20-something young women that are embracing the brand for fashion, Little Suzy’s Zoo found success in the U.S. in baby products and accessories at Walmart and Target stores.

Suzy’s Zoo includes the brands Classic Suzy’s Zoo, Little Suzy’s Zoo and Wags and Whiskers. The world of Suzy’s Zoo was created by Suzy Spafford more than 40 years ago. Suzy’s Zoo will be exhibiting at the Licensing International Expo in Las Vegas.