Sushi Pack

TV Kids
Weekly, November 13, 2007

ORIGIN: Sushi Pack is based on an original concept
created by Studio Espinosa. AGP’s studio chief, Jeffrey Conrad, saw Studio
Espinosa’s booth at Licensing Show and noticed the quirky property about four
pieces of Sushi (and a glob of Wasabi) who fight crime. AG Properties optioned
the "Pack" and developed it into an entertainment property.

DISTRIBUTOR:
AG Properties for
North America, DIC Entertainment for all other territories

CREATOR: Studio Espinosa

TV SHOW: Launched in November in the U.S., the
2-D series consists of 52 11-minute episodes.

SYNOPSIS: Four pieces of sushi and a wad of
wasabi jolted to life, doing what’s right to protect the citizens of Wharf
City. The humor-filled, action-packed TV treatment for Sushi Pack was written by animation legends Tom
Ruegger and Nicholas Hollander, the Emmy-winning writers/producers behind such
animated hits as Animaniacs, Tiny Toon Adventures and Pinky and the Brain.

EXECUTIVE
PRODUCERS: For DIC,
Andy Heyward and Michael Maliani; for AG, Jeffrey Conrad, Sean Gorman and Ryan
Wiesbrock.

MAIN
BROADCASTER: CBS,
where it airs during the Saturday morning KEWLopolis block.

MERCHANDISE:
Deals for a master toy
licensee are in the works. Other categories include publishing, apparel, craft
& activity, social expressions and back-to-school products.

STRATEGY
FOR ROLLOUT: "We
have a multiplatform marketing campaign including print, online and TV
advertising to support the show," explains Josef Mandelbaum, the CEO of AG
Intellectual Properties. “As part of AGKidzone.com, SushiPack.com will also
play an integral role in providing consumers an opportunity to deepen
their relationship with the brand."

AG Properties
will also be leveraging the capabilities of its parent company, American
Greetings, to promote the property. Throughout 2008, a variety of Sushi Pack social expressions will be on shelves
at retailers. In the fall, Carlton stores will carry an exclusive Sushi Pack specialty program at all of its
stores. A Sushi Pack
publishing program from Random House and DVDs from Fox Home Video are also
scheduled to be released in Fall 2009. The company is currently seeking
partners across all other key categories.