Style Network to Air New Comedy Docusoap

LOS ANGELES: Produced by Endemol USA, Jerseylicious, slated for a spring 2010 on The Style Network, will follow the lives of six stylists working in New Jersey.

The docusoap will chronicle the stylists’ lives in and out of their popular central New Jersey salon, which is a beacon for sharing secrets and dishing gossip. The drama centers on Olivia, a young make-up artists who is trying to make it on her own, and Tracy, an overly confident stylist. The two constantly battle for attention, and even the same man. The salon is run by the mother-daughter team of Gayle and Christy. Viewers also get to know Gigi, a down-to-earth stylist, and Anthony, the only male. Three-time Emmy winner Alex Duda is executive producer. David Goldberg is the chairman of Endemol North America. Sarah Weidman and Merah Chung are executive producers for Style.

"Our viewers are in for a wild ride when they enter this hairspray mayhem," said Salaam Coleman Smith, the president of The Style Network. "We love that this series takes a fun look at the always entertaining personal lives and real-life drama of this outrageous staff while also capturing the fabulous makeovers and Jerseylicious styles at the salon. It’s a perfect combination for Style’s young female audience."

"The people we’re featuring in Jerseylicious follow in our company’s tradition of showcasing truly entertaining and captivating characters," added Goldberg. "As we continue to expand our growing cable business, this show will be as innovative to docusoaps as our other shows have been for their genres."