Style Network in Programming, Marketing Alliance with Online Wedding Resource

LOS ANGELES, December 1: Style Network, which targets female
viewers aged 18 to 49, has entered into a programming and marketing alliance
with The Knot, a leading online wedding resource.

"The Knot and Style complement each other perfectly,”
said Suzanne Kolb, the EVP of marketing and communications at E! Networks. “We
both aspire to provide our audiences with great stories, helpful information
and celebrate the beauty, drama and reality of weddings. I believe this is one
of those partnerships that our audience will cheer."

The partnership will feature multiple programming components
including specials, stunts and interstitials. The alliance kicks off this month
with Style’s “White Wedding" stunt featuring the best of nuptial-based
programming found on the network. Interstitials chronicling real life stories
taken from TheKnot.com will air throughout the two-week stunt. In addition, TV
personality and editor in chief of The Knot, Carley Roney, will offer insider
tips and commentary for the new destination wedding series, Married Away.

The first quarter of next year will see the launch of My
Celebrity Wedding by The Knot, a spin-off
special of the hit Style series, My Celebrity Home. It will showcase a wedding inspired by a celebrity
ceremony, but on a real bride’s budget, planned by the wedding style gurus at
The Knot.

In June, during Style’s Third-Annual "21 Day Wedding
Party," The Knot will host a special highlighting the best in bridal wear.
That month will also see the launch of the second annual "Diamond du Jour
Sweepstakes."