Studio 100 Names International Licensing Director

SCHELLE: Marie-Laure Marchand has been tapped to fill the newly created post of international licensing director at Studio 100.

Marchand is tasked with the development and implementation of international consumer products strategies in coordination with its existing Benelux and German teams. She will be based in Paris within Studio 100 Animation.

Hans Bourlon, a managing director at Studio 100, commented: “Our goal is to widen our presence and replicate our business model internationally and Marie-Laure Marchand has joined the group to help us reach this target. Marie Laure has an extensive track record in the licensing and media business, as VP of licensing and marketing of Nelvana Europe and most recently as managing director of Big Bocca TV and Licensing. Studio 100 Group is proud to have hired such an experienced and highly respected professional. Her primary focus will be to manage our international licensing development and successfully launch the Maya brand across the world.”

Marchand added: “I am delighted to join such an ambitious group as Studio 100 and hope to actively contribute to their international expansion.”