Strix Opens Israeli Post

STOCKHOLM: Strix Television’s new office in Tel Aviv will be led by veteran producer Michael Rothschild.

Rothschild has been with Strix for many years as a flying producer. He was also the creative producer for several reality productions, including The Farm, Survivor and Paradise Hotel. Prior to Strix, Rothschild worked as producer and format developer for companies such as Friday TV and Zodiak’s Mastiff. In his new role, Rothschild and his team will focus on the development and production of new formats in the region.

Calle Jansson, the CEO of Strix, said: “Michael is one of our top creative producers, and Tel Aviv is the ideal place for Strix to open a fifth office. Israel is an exciting greenhouse market with the opportunity to develop and launch new ideas and formats that can make it internationally.”

Rothschild added: “I have had Israel as my home base for the past four years. The number of creative people and innovative ideas coming from this small country is remarkable. This is a very exciting time for me, and I look forward to the challenge of creating new formats for Strix.”