Streaming Service U Lands on Sky Q

UKTV’s free streaming service, U, has expanded its U.K. footprint with a launch on Sky Q.

The expansion builds upon UKTV’s partnership with Sky, which last year saw the launch of U on Sky Glass and Sky Stream devices. UKTV’s U&alibi and U&GOLD are also distributed via the Sky platforms in the U.K. and Ireland.

Customers with Sky Q can now access the U app, delivering content from U&Dave, U&DRAMA, U&W, U&YESTERDAY and U&Eden, plus additional content.

Sam Tewungwa, managing director of UKTV, said: “U is going from strength to strength with ongoing growth in views, reach and quality of content. We’re delighted to be building on this success by bringing U to more Sky homes via the hugely popular Sky Q platform.”

Jon Simkin, managing director of content partnerships at Sky, added: “We’re pleased to expand our partnership with UKTV through the launch of the U app on Sky Q, having already launched on Sky Stream and Sky Glass. This gives our customers even more choice and flexibility in how they enjoy great TV on Sky.”