StarHub Offers Olympics Coverage on Six Channels

SINGAPORE, July 17:
Subscribers to the Singaporean cable platform StarHub will be able to access
coverage from this summer’s Olympic Games on six branded channels, as well as
on HD5, the MediaCorp service that will deliver up to 19 hours a day from
Beijing in high definition.

The Olympics 1 to 6
channels will run daily from as early as 8 a.m., with live and delayed
programming till midnight. The channels are made available free to StarHub’s
cable TV customers with a HubStation, digital or HD set-top box. Adit
Harinasuta, StarHub's head of services and solutions, stated: “The Olympic
Games is the world’s most compelling sporting event that inspires and unifies
audiences worldwide. As Singapore’s leading sports content provider, StarHub
shares our local viewers’ passion for sports. We want viewers to be able to
truly experience the games and immerse themselves in it, even from the comfort
of their homes. We are proud to set new standards of Olympics broadcasting with
six free TV channels dedicated to the games—a first ever for StarHub and
for Singapore.”

StarHub will also offer HD
coverage of the Olympics via MediaCorp’s HD5, which will be available at no
extra cost to all cable TV customers with an HD-ready TV set and StarHub’s HD
set-top box.

MediaCorp will also
feature coverage of the games on its flagship Channel 5, offering an average of
18 hours of Olympics broadcast daily. TV Mobile will carry 13.5 hours of
Olympics action daily, while Channel U will carry between 4 to 15.5 hours of
Olympics coverage daily. Channel NewsAsia, meanwhile, will provide special news
reports, Olympic moments photo montages and two documentaries: Bring It On
Beijing and Asian Olympians. The MediaCorp website will provide free video
content, and reports from the games will also be carried on ten MediaCorp radio
stations.

Lucas Chow, the CEO of
MediaCorp, noted: “We have really upped the ante this Olympics; not only have
we doubled the hours of telecast from the previous Olympics, we are also making
history with the first-ever True HD broadcast of a major sporting event on HD5,
which will become a dedicated Olympics channel come August 8.”

—By Mansha Daswani