StarHub Launches Football Channel

SINGAPORE, July 23: StarHub has partnered with Hong Kong’s
Goal TV and Ten Sports in Dubai for the launch of Football Channel, a new
sports channel dedicated to 24-hour Barclays Premier League programming.

The new channel will be available to all StarHub Digital
Cable’s Sports Group customers in Singapore when the Premier League season
kicks off in August. Football Channel will be fully packaged by Hong Kong’s
Goal TV, a dedicated football network jointly owned by Yes Television in Hong
Kong and Astro All Asia Networks in Malaysia, in association with Ten Sports in
Dubai, which reaches an estimated 50 million homes in the sub-continent, Middle
East, Europe, Asia and the United States and Canada. Football Channel will also
be made available to StarHub’s digital terrestrial television (DTTV) customers.

Football Channel will offer programming that includes live
Premier League matches, studio preview and review shows, half-time studio
highlights and magazine programs. Live Premier League matches and magazine
programs on the channel will be produced by TWI, the FA Premier League's
official producer and distributor of its international coverage, while Premier
League highlights, studio previews, half-time studio shows and match summary
shows will be produced by Goal TV and Ten Sports.

Tham Loke Kheng, StarHub’s senior VP for content and
marketing, commented: “The
Barclays Premier League is the most popular league in the world and in
Singapore. Bringing our customers quality Premier League programming is a top
priority for StarHub, and to that end, we are glad to develop Football Channel
in partnership with Goal TV and Ten Sports—two established sports media
companies that provide football programming to a combined audience of over 100
million. We are confident that Premier League buffs in Singapore will enjoy
what Football Channel has to offer.”