Chellomedia Reorganizes Central Europe Operations

LONDON: Liberty Global’s content division, Chellomedia, is reorganizing its channel portfolio operations in Central Europe, handling three channels from Chello Zone.

Chellomedia now takes on the representation of Zone Romantica (for Poland, Hungary and Romania), Zone Europa and Zone Club (for Poland and Hungary). With this change of structure, Chellomedia now distributes 11 channels in Central Europe, including the recently acquired Spektrum, as well as Minimax, Filmmuzeum, TV Paprika and TV Deko. 

Shane O’Neill, the president of Chellomedia, said of the realignment: "The ability to operate and program locally is an increasingly important cornerstone of our TV channel strategy, so it makes strong sense for us to move these channels into our local operations in Central Europe, where we have seen our revenues and operations grow considerably over the last 24 months. The move will also enable Chello Zone to focus on further developing our pan-regional and Asian thematic TV businesses where we continue to see strong growth."