StarHub Adds Eurosport to Pay-TV Lineup

SINGAPORE, March 31:
Singaporean cable platform StarHub will add a new dedicated sports channel, Eurosport,
to its Sports Group package.

Beginning April 15,
Eurosport will be available to all Sports Group customers using the digital
set-top box, HubStation or high-definition set-top box, at no additional cost.
The addition of Eurosport increases the number of channels packaged in
StarHub’s Sports Group to nine. The other channels in the Sports Group include
ESPN, Football Channel, STAR Sports, SuperSports, SuperSports Plus, Golf
Channel, Goal TV 1 and Goal TV 2. StarHub also offers three cricket channels:
Neo Sports, STAR Cricket and Cricket Extra, which form the Cricket Group.

Eurosport is a 24-hour
channel that covers more than 60 sports genres, delivering sporting events such
as the Africa Cup of Nations Football, the WTA Tour, ATP Tour Events, the ULEB
Cup, the Cycling Tour of Spain and Italy, the Rugby Heineken Cup, the FIA World
Touring Car Championships, the Motocross World Championships and Athletics IAAF
Super Grand Prix. Eurosport also presents a diverse range of Olympic summer and
winter sports, as well as extreme sports.

"StarHub stays true
to our commitment to offer the most comprehensive sports coverage on local
television,” said Patrick Lim, StarHub’s VP of cable TV services. “In past
eight months, we have more than doubled the number of channels in the Sports
Group. The costs for sports content continue to rise, but we constantly strive
to add more value for our customers.”

—By
Irene Lew