Star Wars’ Head of Licensing Set for BLE Interview

LONDON: Brand Licensing Europe has lined up Howard Roffman, the president of Lucas Licensing and the global head of licensing for the Star Wars brand, for The Big Interview as part of the 2011 Licensing Academy.

Roffman has been part of Lucas Licensing for 31 years. During The Big Interview, Roffman will discuss his work with the Star Wars brand, the keys to its longevity and the plans for its future. Star Wars consumer products have sold $23 billion worth of merchandise over the last three decades.

“Lucasfilm and Star Wars have had a presence at Brand Licensing Europe for many years so it is a pleasure to be invited to take part in the Licensing Academy Big Interview at this year’s show," said Roffman. "I look forward to sharing insights about how Star Wars has continued capturing the imagination of generation after generation of fans.”

Sam Phillips, the content manager of Brand Licensing Europe 2011, commented: “We are thrilled that Howard, one of the most respected figures in the licensing industry, is to give the Big Interview at what is shaping up to be one of the best Brand Licensing Europe events yet. The insight that Howard will share with the audience will be invaluable and being the first time Lucasfilm has done an event like this makes it extra special.”