Star Goes HD in India

MUMBAI: Star India is launching five of its channels in HD, including the flagship Star Plus as well as Nat Geo.

Star Plus, Star Movies, Star Gold, Star World and Nat Geo will all be available in Asli HD. Star says it is the first mass general entertainment channel to go HD in India. The move is intended to help drive high-def takeup in the huge market.

"The launch of Asli HD today is a testimony to our commitment to offer our viewers a world-class media experience," said Uday Shankar, CEO of Star India. "With Star’s massively popular entertainment channels turning HD, a high-definition revolution is set to kick-start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months."

The HD nets will be offered on Tata Sky’s HD service, among other platforms.