STAR, CJ Team for Indian Home-Shopping Venture

HONG KONG/SEOUL/MUMBAI: STAR is working with Korea’s CJ Home Shopping to launch a home-shopping network in India.

The 50/50 joint venture will see the rollout STAR-CJ in the second half of this year. “With a population of 1.1 billion, India offers a blue ocean opportunity in home shopping," said Harri Lee, the CEO of CJ Home Shopping. "Working with leading media company STAR and leveraging on the success CJ has had in markets such as Korea and China, we plan to offer a trendy and stylish home shopping television experience.”

Paul Aiello, the CEO of STAR, stated: "We are truly thrilled to work with CJ Home Shopping in launching a world class home shopping channel in India. India remains a fast growing market for STAR and the formation of this joint venture represents yet another step in our growth trajectory in this market. It is also testament to our continued efforts in strengthening and widening our services across the country.”