STAR, Artificial Life to Develop and Distribute Mobile Games for Asia

HONG KONG/TAIWAN, May 16: STAR has reached a deal with Hong
Kong-based Artificial Life—a provider of mobile 3G technology, games and
applications—to jointly develop and distribute mobile games and
accessories across Asia that will be based on two popular youth entertainment
programs, Blackie’s Teenage Club and Lollipop.

Under the agreement, Artificial Life will develop a wide
range of interactive mobile games and mobile accessories, such as wallpapers,
ring-tones, video mails and screensavers based on Blackie’s Teenage Club and Lollipop, airing on STAR’s music network CHANNEL [V] Taiwan. The mobile
products will be jointly promoted and distributed by STAR and Artificial Life
across the region.

Since launch, Blackie’s Teenage Club and Lollipop have attracted a huge following. Their dedicated website,
www.woo.com.tw, generates an average of more than 1 million page views per day.

Ross Crowley, the executive VP of content at STAR,
commented: “We are delighted to work with Artificial Life to launch Blackie’s
Teenage Club– and Lollipop-themed mobile games for the massive youth mobile
market in Asia. Going forward, STAR will continue to explore opportunities to
develop mobile products based on our vast portfolio of compelling content.”