SPTI Ups Yim to China Post

BEIJING, August 2: Sony Pictures Television International
(SPTI) has promoted Annie Yim to executive director of licensing for Greater
China from her previous role as director of licensing for Asia.

Yim will relocate from Hong Kong to Beijing. In her new
role, she will lead all of SPTI’s licensing efforts in the People’s Republic of
China, Hong Kong, Macau and Taiwan. She will report to Ross Pollack, SPTI’s
senior VP of distribution for Asia, and Jiande Chen, the VP and general manager
of SPTI in China.

Yim has been the director of licensing for Asia since 2005,
based in Hong Kong. In that role, she led the licensing of Sony Pictures
Entertainment’s film and television production to traditional television and
new media outlets in Hong Kong, Taiwan, regional clients and other key Asian
territories. She joined SPTI as sales manager for Asia in 2000.