SPTI Announces New Multiplatform Properties

CULVER CITY, April 17:
Sony Pictures Television International (SPTI) is working with Electric Farm
Entertainment, led by Stan Rogow of Lizzie McGuire fame, to develop two new cross-platform properties
that have been picked up by NBC Universal Digital Studio to air on NBC.com
later this year.

Woke Up Dead is a cross-platform scripted comedy series and Gemini
Division is a cross-platform
action drama starring Rosario Dawson. They are being developed with Electric
Farm Entertainment principals Rogow, Brent Friedman and Jeff Sagansky. SPTI
will exclusively acquire all international rights over all media to the
projects including television, theatrical and DVD releases, Internet, digital
sell-through, gaming and mobile. NBC Universal Digital Studio has acquired U.S.
distribution rights to both series.

“SPTI is leading the
charge when it comes to sourcing and producing A-list talent-driven
multiplatform projects created for the worldwide market," said Marie
Jacobson, the executive VP of programming and production for international
networks at SPTI. “By getting involved with projects like Woke Up Dead and Gemini Division at the concept stage, we can tailor the video,
web, mobile and gaming offerings to best suit our international TV, telco and
ISP outlets and further establish SPTI as a home for producers from around the
world to collaborate on distinctive cross-platform initiatives with the upside
of massive distribution across our family-owned stable of networks and
third-party partners."

"Andy Kaplan [the president of international networks at SPTI] and his team have
proven with Afterworld their
incredible ability to take original entertainment and sell it into virtually
every country on a multiplatform basis," said Rogow, the CEO of Electric
Farm.

Woke Up Dead is a live-action sci-fi comedy thriller about
Drex, a twenty-something USC student, who wakes up one morning as a zombie. Gemini
Division is an action drama
starring Rosario Dawson as a New York City detective whose investigations into
the murder of her husband uncover a global conspiracy involving the creation
and infiltration of genetically fabricated life forms into everyday society.

The new deals follow
SPTI’s 2007 acquisition of all international rights to Electric Farm’s Afterworld, a multiplatform series that has launched or is currently
being deployed in Asia, Europe, Canada, Australia and Latin America in
multiplatform deals with mobile operators, ISPs and broadcasters.

Internationally, the Woke
Up Dead and Gemini Division packages will include 50 3-minute episodes,
websites and numerous made-for-mobile components, including downloadable and
subscription-based mobile games. The episodes will also be made available as
six broadcast half hours, featuring new and original content designed to drive
broadcast consumption.

—By Mansha Daswani