SPORTELAmerica 2017 to Unite Sports Industry Across the Americas

MONACO: SPORTELAmerica 2017, which will be held in Miami from March 14 to 16, is gearing up to bring together key players of the sports marketing and media industries in North, Central and South America.

For 27 years, SPORTEL has hosted international decision makers representing sports networks, world federations, production and content rights owners, technology providers, marketing agencies and other sports-related businesses. The 2015 edition of SPORTELAmerica gathered together 689 attendees and 355 companies from 41 countries.

David Jones, the sales and marketing director for SPORTEL, commented, “With growing business opportunities throughout the Americas we aim to unite as many as possible and help develop sport as a business for media and marketing. For example, we’ve seen governments throughout Latin America aiming to legalize sports betting. This development alone is a major opportunity for brands and sports organizations to be marketed and associated with sports, events and media. Further new media and modern tech such as [virtual reality] VR and [augmented reality] AR are on the forefront, which can be seen and met at SPORTELAmerica 2017.”