SpongeBob SquarePants to Tweet Tale in Connection with New Episode

NEW YORK: SpongeBob SquarePants is to invade the micro-blogging website Twitter with the debut of an original story, which will run from Tuesday, July 12, to Friday, July 15, leading up to the premiere of a new TV episode.

The Ice Race Cometh: A Twitter-Tale will tell a story in tweets and images each day in anticipation of the new prime-time TV episode “Frozen Face Off,” which will premiere on July 15 at 8 p.m. on Nickelodeon.

"SpongeBob‘s fanbase is so broad that about a third of its audience is adults, so we wanted to extend the show’s magic to new places like Twitter so those fans can experience it," said Roland Poindexter, the senior VP of animation and current series at Nickelodeon. "SpongeBob is already a big deal in the social media space, with 25 million Facebook fans, and we hope his Twitter debut will drum up some extra excitement for all the people who love him and the show."