Spin Master, 4Kids Ink Chaotic Deal

NEW YORK: 4Kids Entertainment has named Spin Master as master toy licensee for Chaotic, providing an exclusive worldwide license to design, develop and manufacture toys around the property. 

Spin Master also has the exclusive rights to market and distribute toys, excluding plush, in North America, the U.K., France and Mexico. 4Kids will appoint other distributors for the remaining territories. The first toys from the Spin Master deal are slated to hit retail in late 2009 or early 2010. The Chaotic brand integrates a collectible trading-card game with a unique online multiplayer experience and an original animated TV series. 

"With Chaotic setting a new standard for 21st century gameplay, and Spin Master well-known for producing innovative and engaging toys, this is a perfect partnership," said Al Kahn, the chairman and CEO of 4Kids Entertainment.  

"There are strong synergies between the Chaotic and Bakugan brands and judging by Chaotic‘s recent upward trend, we believe it represents an exciting opportunity for us in the boys’ action and trading-card categories," added Adam Beder, the VP of licensing for Spin Master.  

"Spin Master has the pulse of today’s action toy consumers and brings the energy, passion and proven track record that can take the revolutionary Chaotic brand to another level," commented Bryan C. Gannon, the CEO of TC Digital Games and Chaotic USA Entertainment Group.