Spike TV in Ringtones Deal with Stan Lee

July 27, 2007 World Screen

SAN DIEGO, July 27: MTV Networks’ male-targeted Spike TV has
announced its first-ever ringtone deal, inking an agreement with Spider-Man
co-creator and comic book legend Stan Lee.

The deal with Lee and his POW! Entertainment will see
ringtones being made available cross carrier. Erik Flannigan, the executive VP
of digital media at Spike TV, said in announcing the initiative: "Stan has
created some of the most beloved superheroes in comic book history and his
genius can now be experienced in the digital arena."