Galleon in U.S. Deal for Two Multiplatform Series

LONDON, September 17:
Dragonfruit Studios has licensed the U.S. exploitation rights to Galleon
Holding’s Super Soccer Star and
Apollo’s Pad for an initial fee
of $1 million plus royalties on future earnings.

The family-oriented
multiplatform reality show Super Soccer Star looks to find the next football star from different
territories around the world. Apollo’s Pad is an interactive entertainment property, targeted
at a young male audience, that features a series of webisodes set in the
fictional Apollo’s Pad nightclub.

“The partnership with
Dragonfruit Studios is highly complementary to Galleon’s business with the
addition of a U.S. operating presence, expansion opportunities for our brands
into the United States, digital media expertise and access to major global
brand advertisers,” said Stephen Green, Galleon’s CEO. “The relationship will
greatly enhance our ability to drive revenues from these properties in the U.S.
and globally in the immediate future.”

“Globally, the future of
entertainment and media is in the creation and execution of relationship-driven
multiplatform properties that engage consumers on numerous different media
fronts and facilitate the relationships between brand sponsors and their end
consumers,” added Michael Koziol, the CEO of Dragonfruit Studios. “Together
with Galleon, we are confident that the right formula and thinking exist to
create lasting media and entertainment brands and build value for our
properties and brand partners.”

—By Kristin
Brzoznowski