SPI/FilmBox Aligns with LG in 4K Push

SEOUL/WARSAW/ISTANBUL: LG Electronics and SPI International are collaborating to promote the new line of LG Super UHD televisions and to make more 4K content available to LG Smart TV users in Poland, Greece, Romania, Slovakia and the Czech Republic.

A special new promotion will allow LG customers to enjoy the FilmBox 4K library featured in the FilmBox Live app on the LG Smart TV platform. FilmBox 4K includes a selection of movies that may be watched in 4K resolution as well as native Ultra HD content such as documentary films on wildlife and nature, music videos, CGI animations and many more.

SPI/FilmBox and LG have already collaborated on a 4K project in Poland. The pilot service, which was launched last November, is called Kino LG 4K. It is a unique service boasting a library of movies in Ultra HD quality. Along with the most recent introduction of the new line of LG Super UHD TV sets, the Kino LG 4K library has been expanded to 80 movies.

“We are excited to cooperate with LG Electronics to help promote this exciting new technology to consumers. Our previous successful collaboration to introduce Ultra HD movie watching experience in Poland provided a promising base for this new effort in other countries,” said Berk Uziyel, executive director of FilmBox International. “Our top priority is providing our customers with the best entertainment experiences, so we are excited to give them the opportunity to be among the first to enjoy movies and other types of content in pristine 4K resolution. We are currently developing our first linear channel featuring UHD content. We plan to launch 4K FunBox UHD in the fall of 2015.”