Sparks Names Head of Asia

STOCKHOLM/HONG KONG: Gary Pudney is to head up Sparks Network Asia, tasked with expanding the company’s membership base throughout the region.

Pudney will support current members in the Asia Pacific as well. He will be scouting for third-party properties, along with leading the marketing of the existing portfolio of formats. The regional office will be based in Hong Kong.

"Gary fits perfectly the profile we have been looking for. He has a great understanding of the Asia-Pacific TV industry after more than 10 years in various constellations in the region," said Nicola Söderlund, the president of Sparks Network. "Gary’s extensive network is a great asset for our further expansion plans. Basically Gary is perfect for us."

"With Sparks Networks expanding globally, it’s a great and exciting time for me to join their team," said Pudney. "I particularly like the unique approach of taking new formats globally via the Sparks Network’s members which is otherwise always one of the greatest challenges of the industry."