Sony to Bring Wimbledon Coverage in 3D

LONDON: The finals of the Wimbledon tennis championships are going to be filmed in 3D for the first time ever and screened in 3D-capable cinemas around the world, via a deal signed between Sony and The All England Lawn Tennis Club (AELTC).

Sony and AELTC secured a multi-year agreement to bring Wimbledon in 3D to equipped cinemas around the world. Sony will work with SuperVision Media on this effort. The live 3D production, in partnership with Wimbledon host broadcaster the BBC, will also be offered to global broadcasters. Coverage includes the men’s singles semi-finals and the ladies’ and men’s singles finals.

Fujio Nishida, the president of Sony Europe, commented, “We are delighted to be working with The All England Lawn Tennis Club to bring such a high profile sporting event to consumers around the world in 3D. Watching tennis in High Definition 3D is a stunning experience, bringing the speed of the action and the emotions of the occasion to life; it is as close to the atmosphere and excitement of Centre Court as actually being there. With the Live 3D Wimbledon experience available in hundreds of 3D cinemas across the world, many more people will be able to enjoy one of the world’s most iconic sporting events as though they were actually at Wimbledon.”
 
Ian Ritchie, the chief executive of The All England Lawn Tennis Club, added, “Wimbledon is renowned for its heritage and sense of tradition.  At the same time we are always looking for ways to improve the presentation of The Championships by successfully blending that tradition with innovation. We are delighted that our 3D partnership with Sony will not only guarantee we are at the cutting edge of live sporting television, but also deliver a compelling new viewing experience for our global audiences, especially amongst our younger supporters.”