Sony Preps New Multiplatform Magazine Show for ANIMAX

NEW YORK: Production is under way on a new half-hour entertainment magazine-style program, in the Qube, which is the first original series created specifically for Sony Pictures Television’s worldwide ANIMAX channel.

Produced by Embassy Row and distributed by Sony Pictures Television, in the Qube has been designed for mutliplatform distribution. The show is hosted by Maria Sansone and Tom Hatton and looks at what’s new in entertainment on an international level, covering movies, video games, music, freestyle sports and more. Each episode will consist of eight to ten segments. The show is slated to premiere on ANIMAX in several territories around the world starting in March. in the Qube will further air on Sci-Fi Channel in Australia and the PlayStation Network in Europe.

“in the Qube is a unique series utilizing several platforms to reach a global audience and we are very excited to be working on this with Sony,” said Michael Davies, the executive producer of in the Qube and president of Embassy Row. “in the Qube will reflect contemporary youth culture and lifestyle, highlighting both emerging and popular entertainment, as well as a wide array of lifestyle technologies that will engage its audience.”

“in the Qube is a highly-collaborative, global production. Fueled by our channel correspondents on every continent and cleared for every conceivable platform, in the Qube is exactly what ANIMAX aims to deliver to 14-29 audiences moving forward,” added Marie Jacobson, the executive VP of programming and production for international networks at Sony Pictures Television. “Each episode of in the Qube will strive to bring our global audiences up to speed on what’s hip and happening the world over.”