Sony Launches Film Service for Mobiles

CULVER CITY, March 31: Sony
Pictures Television has announced the launch of PIX, a film service for mobile
phones that will launch to AT&T subscribers this May.

Subscribers of AT&T
Mobile TV will gain access to contemporary and library films from the Sony
catalogue. Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony
Pictures Classics, the service will also be accompanied by added-value
material. Titles will be available for up to one month, with films added
weekly. Some of the first titles to be offered include Bugsy, Ghostbusters, Memento, Philadelphia, Karate Kid, Layer Cake, A
League of their Own, Kung Fu
Hustle, Resident Evil, In The Line of Fire, Groundhog Day, Stand By Me, Fisher King and Roxanne.

“PIX will give viewers
their own personal movie theater wherever they take their mobile phones,"
said Eric Berger, the VP of mobile entertainment at Sony Pictures Television.
"With an incredible library of quality Hollywood hits, it’s a mobile
destination channel for convenient, enjoyable entertainment, and the latest
offering in SPT’s distinctive portfolio of mobile games and video."

Mark Collins, the VP of consumer
data for AT&T's wireless unit, added, "We are constantly looking for
unique and compelling content offerings for AT&T customers, so being able
to give them mobile access to the massive movie library of Sony Pictures
Television via PIX is truly going to enhance their overall mobile
experience."

—By Mansha Daswani